Siyu Xue


Supermarket Love Guide


What: Interactive Zine
Who: Self Project
When: 2020
Supermarket Love Guide is an experimental image book developed from an occasional thought: If every food has a best-before date, what about human romantic relationships? The whimsical love guide tells four love truths through image-making and creative bookbinding to indicate supermarket waste problems of over-packaging, induced consumption, over-production and plastic pollution. Drawing inspiration from the supermarket environment and its promotion booklet, I designed a busy and colourful visual experience that leads readers to enter a special supermarket from the book. I use different colours, image-making and bending skills to create four scenes in the supermarket. Each theme has an interactive surprise including mix-and-match drink packaging pages, plastic wrap filters, an embedded calendar and overlapping multi-size images. The image book attracts the readers with strong visual stimulation. A series of four t-shirts was developed later with the design of organic typography of each theme.


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Opening Hours:
Monday-Friday

10:00-18:00


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