ROOTS-Recollection Fashion Show
What: Visual Identity,Catelogue Design
Who: Client Project
When: 2023
Roots is a recollection fashion show evoking the connection of the tree and motherhood based on Chinese cultural background. Collaborated with stylist Yujing, I was commissioned to create her school show's visual identity and the lookbook. The bright red that symbolises the continuation of blood and life has been widely used from models' makeup and styling design, to the entire visual identity system. Layered with processed tree images and thread-like outlines, the visual identity illustrated the fashion show's nature theme with a texturalized artsy approach. The dendritic Chinese characters of 'Roots' and button-like English texts also added distinctive characters to the show's visual language. On Instagram posts, the red threads have been strategically sewn onto the printed tree image, which echoes the show's artistic and mysterious atmosphere. The lookbook functions as a storybook that exhibits a total of 16 looks through thoughtful image layout and poetic bilingual introductions.