MAMOTH Gallery Visual Materials
What: Visual Identity,Exhibition Design
Who: MAMOTH Gallery
When: 2021–2022
MAMOTH is a contemporary art gallery based in London, with an international profile, the gallery collaborates with emerging and mid-career artists working in different media, approaches and genres. I used to work as an in-house graphic designer at the gallery, where I was responsible for developing visual templates and diverse exhibition materials across both digital and print platforms. I created a centre-aligned layout style that matches MAMOTH's solid and stable logo. From exhibition catalogues, posters and email campaigns, to print press releases, signages and publications, the visual materials vary based on the exhibition's concept yet keep the gallery's modern and elegant atmosphere. The yearbook uses a conceptual year number cover that attracts the reader's eyes and leaves space for the content-rich inside. My designs and work have successfully promoted MAMOTH and its high-quality exhibitions to a wide range of audiences culturally and commercially.