Blossom
– Kenzo Takada Vintage Exhibition
What: Exhibition Design
Who: HuaChun Vintage Store
When: 2022
‘Blossom' is a vintage Kenzo Takada exhibition held by a designer vintage store in Chengdu, China. The exhibition was in memory of Mr Takada and his iconic 70-90s designs after he passed away in 2020 after catching Covid. In the third year of the pandemic, the show is also a sincere hope of backing to normal life as another new spring comes. The exhibition identity aims to convey Mr Takada's optimistic spirit and the 'blossom' theme through organic typography and layout and a vibrant pink and green colour palette. Inspired by 70-90s Kenzo design and vintage Japanese fashion magazines, the bilingual system strategically chooses san serif and serif typefaces to create a retro atmosphere yet clearly communicate the exhibition's info.